David Meerman Scott David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.

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David Meerman Scott's other manifesto, The New Rules of Viral Marketing or The Secrets of Market-Driven Leaders and Uncovering Business Breakthroughs, both coauthored by David with Craig Stull and Phil Myers.

About the author:
David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over $1 billion in products and services worldwide. Scott has developed word-of-mouse strategies that for just a few hundred bucks earned him spots in the Marketing Sherpa Viral Marketing Hall of Fame twice: in 2006 and again in 2007. He is the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. Check out his popular blog at www.WebInkNow.com.