David Meerman Scott David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.

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David Meerman Scott's other manifesto, The New Rules of Viral Marketing or The Secrets of Market-Driven Leaders and Uncovering Business Breakthroughs, both coauthored by David with Craig Stull and Phil Myers.

About the author:
David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly, which is being published in 22 languages. He is also the author of the hit new book World Wide Rave.

Check out his popular blog at www.WebInkNow.com or follow him on Twitter at http://twitter.com/dmscott.