Christine Arena Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful ideas actually succeed.

About the author:
Christine is the award-winning author of two books, "Cause for Success: 10 Companies that Put Profits Second and Came in First" (New World Library, November 2004), and "The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms that are Changing Business Now" (Collins, January 2007), from which this manifesto is adopted. Through her books, Christine’s prime objective is to enable readers to easily distinguish between true and false corporate social responsibility (CSR), or winning and losing approaches. She is a frequent speaker on the subject of CSR effectiveness to corporate and academic audiences worldwide. Additionally, Christine serves as a strategic partner to change management consulting firm Interaction Associates, and sits on the advisory boards of green business ventures IdealBite.com and Re:Vision. A masters graduate of New York University, she lives in San Francisco with her husband.