This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters' thoughts on selling will sharpen your innate sales sense—for the expert or novice alike.

About the author:
Fortune calls Tom Peters the Ur-guru of management and compares him to Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman and H.L. Mencken. The Economist tags him the Uber-guru. His unconventional views led BusinessWeek to describe him as "business' best friend and worst nightmare."
Tom describes himself as a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth (as a speaker he?s "a spitter" according to the cartoon strip Dilbert ), corporate cheerleader, lover of markets, capitalist pig...and card-carrying member of the ACLU.