Robert Scoble Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web.

Early Reader Quotes:
"Perfect. I love Scoble and I don't even know him, except through his blog. His was the second blog I ever read (Bricklin's was the first - back before blogs were Blogs). He's right on the money on all of these points. This is a must reads for anyone considering setting up a corporate (or personal business) blog and I'll make sure all my companies CEO's and partners see this one." - Brad Feld

About the author:
Robert Scoble is one of blogging's best-known personalities. He is Microsoft's technical evangelist for the US .NET Platform Strategy. Before joining Microsoft, Scoble held a variety of jobs ranging from planning conferences at Fawcette Technical Publications, to being director of marketing for weblog software producer UserLand Software, to being sales support manager at NEC Mobile Solutions. He has a 10-year-old son and enjoys technology of all kinds, from playing with his Tivo and Xbox Live system to tinkering around with digital cameras.