People today are raised to be niche thinkers. We're all specialists in particular subject matters. We need to return to thinking more broadly to generate big ideas.

About the author:
Steve Hardy is the founder of Creative Generalist, a popular weblog for curious divergent thinkers. He is formerly the Business Director of 2004's Magazine of the Year Maisonneuve (eclectic curiosity) and is currently a Creative Producer of wireless media at Airborne Entertainment.