Debbie Weil An updated version of this popular manifesto by business blog expert, Debbie Weil, can now be read here.

About the author:
Debbie Weil is a speaker, consultant and author of the newly-published The Corporate Blogging Book (Penguin Portfolio August 2006): www.thecorporatebloggingbook.com. She's also publisher of award-winning WordBiz Report, her e-newsletter delivered to close to 20,000 subscribers in 87 countries. She has a unique background as a journalist and an MBA with corporate marketing experience. As a consultant and trainer, she shows senior executives and large companies how to brand themselves as customer-and employee-friendly--as well as media-savvy--by using blogs, RSS, podcasts, wikis and other social media. She works with CEOs and other top-level execs who want to quickly and easily position themselves--and their companies--as thought leaders in highly competitive markets. Read her Technorati Top 5,000 blog at: www.BlogWriteForCEOs.com (OK, that's a joke. But it's pretty impressive. There are now 50 million blogs.) Visit her site at www.debbieweil.com Reach her direct at 202.364.5705 or wordbiz@gmail.com.