Guy Kawasaki A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good. Plus, his brilliant FAQ's (frequently avoided questions) will answer almost all your fears about starting a new business.

Early Reader Quotes:
"Once I started reading Guy Kawasaki's manifesto, I couldn't stop. Taking the time to hear out his ideas on entrepreneurship has given me valuable insight, affirmation, and perspective now that I'm 33 days into my new business venture." -- Red Maxwell, onramp

"I'd highly recommend it to anyone thinking about starting a business. I particularly like the Make Meaning, Make Mantra, and Get Going sections. In fact, I think I'll start using the Make Mantra as my own Mantra with entrepreneurs." -- Fred Wilson, Union Square Ventures

Excerpt from the manifesto:
"Forget mission statements; they’re long, boring, and irrelevant. No one can ever remember them — much less implement them. Instead, take your meaning and make a mantra out of it. This will set your entire team on the right course."

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